Pay Per Click Services(PPC)

PC stands for Pay Per Click advertising, and is the most effective way of advertising your products and services on search engines.

Search engine such as Google (Google Adwords) and Yahoo! (Yahoo Search Marketing) auction keywords to advertisers. Usually, the advertisement of the highest bidder for a particular keyword is shown most prominently when a user queries a search engine using that keyword. Advertisers pay the bid amount only if a user actually clicks on their ad. In addition to your bid amount, search engines also consider the effectiveness of your ad while determining its position.

PPC is a highly effective way of advertising because you are paying only when a user, who has a stated interest in the products or services you offer, clicks on your ad. Unlike traditional online advertising, where charges are on a cost per impression basis, PPC is a purely performance driven platform.

Searchenginefactors offers end-to-end PPC campaign management, including keyword research and selection, bid management, competitive analysis, campaign set up and management, ad copy writing, landing page optimisation, budget management and ROI tracking, analytics and reporting. We can manage campaigns across platforms such as Google Adwords, Yahoo Search Marketing and Miva.

Our team of certified PPC professionals use a variety of tools and analysis software to identify the most effective keywords, structure your campaign for maximum efficiency and write compelling ad copy. As a result, we are able to get you better positions at lower costs, substantially increasing your ROI.

Our PPC services are backed by proprietary click fraud tracking and analytics software that ensures that your precious advertising pounds are well-spent.